Since its launch of Snapchat in 2011, it has been a hugely popular app among kids and teenagers. Its unique features and user-friendly interface made it a favourite for kids and teenagers. Snapchat killed it with celebrities like Kylie Jenner, Chrissy Teigen, DJ Khaled, and Kim Kardashian sharing;  

• Snippets of their daily lives
• Behind-the-scenes moment  
• Promote their products and businesses. 

It's no wonder Snapchat has become such a hit among celebrities and everyday users.

One of the main factors behind Snapchat's popularity among kids is its fun and playful nature. Take photos and videos, add filters, and share them. It's all about sharing, staying in touch and communicating. Book Parents Talk

The Disappearing Feature - Oh, yes she did! Oh, No I didn't.

The other major draw of Snapchat is its disappearing content feature. Folks love that their photos and videos disappear after a certain amount of time, like 30 seconds, making it a more private and secure form of communication. Creating a more exciting and mysterious atmosphere around the app and the School principal's nightmare- Oh, yes she did! Oh, No I didn't.

Filters

Snapchat has thousands of fun and creative filters, adding playful elements to their photos and videos. Kids enjoy expressing themselves creatively and experimenting with their content.

Clean, Clear Experience

Snapchat's user-friendly experience and interface make it popular with kids. Snapchat is an international case study for relatability?

• Designed to be simple and easy to navigate, 
• Accessible to young people of all ages. 
• Allows kids to find and use the app's features easily
• Boom! Making it popular with kids

Friendly social nature

Snapchat's social nature is another key factor behind its popularity among kids. Snapchat connects friends and lets them share their lives that feel personal and intimate, which other social media platforms struggle to match. 

Finally, and importantly, Snapchat's emphasis on privacy and security is a solid reason why it is so popular with kids. The app allows users to control who can see their content (not parents) and who they communicate with, creating a sense of safety and security for users. This is especially crucial for parents who are concerned about their children's online safety.

Note for Schools, Parents

Kids have no right to privacy none, simply because a child says so does not make it so. Parents are responsible for their kids' output on social media. If your child gets caught in a social media incident, it is you (not your children) the cops will come to see. 

• You have the right to view their content
• You are responsible for your kids
• Kids have no right to social media privacy - None
• Inform School and Police - 
• Do not remonstrate directly with other parents 

Snapchat's fun and playful nature,

In conclusion, Snapchat's fun and playful nature, disappearing content, creative filters, user-friendly interface, social nature, and emphasis on privacy and security have all contributed to its immense popularity among kids and teenagers. If Snapchat continues to evolve and meet the changing needs and preferences of its users, it is likely to remain a firm favourite among young people for years to come.

Parents need to be aware of the potential risks associated with Snapchat. The app has features that can protect children's privacy. There are also risks associated with sharing personal information and interacting with strangers. Parents need to have open and honest conversations with your children about how to use Snapchat safely and responsibly and monitor their activity to make sure they are not putting themselves in danger. 

Children must; 

• Add friends they know in real life, and better still, you know too
• Use caution when sharing personal information. 
• Report any suspicious activity to you immediately.
• Use Private (My Friends Only), Real name, 
• Friends, not Followers
• Switch off location finder - Ghost mode. 

Working together, parents and children can make Snapchat safe.

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